X's, formally Twitter's, terms change often. While we do our best to update you, it is your responsibility to follow their rules. Find the most recent version of the terms online.

Audience: Your audience on X is much younger than on Facebook; the majority of X users are between 18 and 29 years old.

Posting frequency: A minimum of five posts per week is suggested. Retweets do count as content, as they show engagement on the platform.

Community management: Responding to all relevant/non-spam direct messages, comments, or tags is recommended within a 24-hour period during the work week.

Optimal image sizes: Images that are not optimized for the web can show up cropped or pixelated:

• Profile photo – 400x400 pixels
• Cover photo – 1500x500 pixels
• Photos or graphics – 1024x512 pixels

Best practices

• Use one to three hashtags to avoid cluttering your tweet.
• Schedule content directly before or after the hour to increase engagement (ex: 7:03am).
• Add alternative text when sharing graphics. Alternative text is used by screen readers to help the visually impaired better understand an image.
• Do not overuse emojis, as they are difficult to render using screen-reading devices.
• Visuals are the best way to engage your audience.
• Keep your text as short as possible. Posts between 71 and 100 characters perform best.

Instagram's terms change often. While we do our best to update you, it is your responsibility to follow their rules. Find the most recent version of the terms online.

Audience: Your audience on Instagram is very young, with the majority of users falling between ages 13–35.

Posting frequency: Share two to four posts per week.

Community management: Responding to all relevant/non-spam direct messages, comments, or tags is recommended within a 24-hour period during the work week.

Optimal image sizes: Images that are not optimized for the web can show up cropped or pixelated:

• Profile photo – 110x110 pixels
• Square post – 1080x1080 pixels
• Landscape post – 1080x566 pixels
• Portrait post – 1080x1350 pixels

Best practices

• Use three to five hashtags to avoid cluttering your caption.
• Avoid text-heavy graphics, as most Instagram users engage with content on their phones.
• When sharing graphics, always add alternative text. Alternative text is used by screen readers to help the visually impaired better understand an image.
• Do not overuse emojis, as they are difficult to render using screen-reading devices.
• Keep text as short as possible. Posts between 138 and 150 characters perform best.

Instagram's terms change often. While we do our best to update you, it is your responsibility to follow their rules. Find the most recent version of the terms online.

Audience: Your audience on Instagram is very young, with the majority of users falling between ages 13–35.

Posting frequency: Share two to four cohesive stories per week, with each set of stories including a minimum of three slides.

Community management: Responding to all relevant/non-spam direct messages, comments, or tags is recommended within a 24-hour period during the work week.

Optimal image sizes: Images that are not optimized for the web can show up cropped or pixelated:

• Stories – 1080x1920 pixels

Best practices

• Create content that is cohesive and tells a story.
• Focus on finding images that are simple and not super busy.
• Avoid text-heavy graphics, as they can be hard to read in the time allotted.
• If it is relevant, save stories to your “Highlights” section, located at the top of your profile. This will allow new users to see what pieces of information you feel are the most relevant and be able to look at them, regardless of how long ago they posted.
• Review content saved to highlights every three months to ensure it is still current and useful for viewers.
• Share engaging content, such as polls, quizzes, or countdown timers.

LinkedIn's terms change often. While we do our best to update you, it is your responsibility to follow their rules. Find the most recent version of the terms online.

Audience: Your audience on LinkedIn is extremely diverse, with the most active users between 26–55 years old.

Posting frequency: Share two to four posts per week.

Community management: Responding to all relevant/non-spam direct messages, comments, or tags is recommended within a 24-hour period during the work week.

Optimal image sizes: Images that are not optimized for the web can show up cropped or pixelated:

• Block A (profile photo) – 300x300 pixels
• Cover photo – 1536x768 pixels
• Post – 1200x1200 pixels

Best practices

• Keep your text as short as possible. Posts between 50 and 100 characters perform best.
• Posts with auto-populating links perform best on LinkedIn.

Campus marketers and communicators are also asked to not use TikTok/ByteDance applications for institutional marketing, paid adverting or promotion on behalf of the University.

The federal government issued an executive order to remove TikTok from federal devices in February, and Arizona Governor Hobbs issued a similar executive order for Arizona state agencies in April.